Why School Cafeteria Food (And Your Content Marketing) Sucks

Content Marketing and Cafeteria Food

This looks better than the stuff we used to eat. But the bar was not set high.

I can still remember the smell.

Approaching the cafeteria during lunch break conjured mixed feelings.  Happy to be out of class.  Excited to hang out with friends.  Dreading the food.

But school cafeteria food is destined to be bad.

Here’s why… [Continue reading]

You Have To See This: A Brilliant, Funny Example of Content Marketing

carrieThis October, MGM is doing a remake of the 1976 horror classic, Carrie.

You remember Carrie, right?  The young and awkwardly shy girl with telekinetic powers that goes nuts on her prom night.

So — how do you get some buzz going about the remake of a nearly 40 year old movie?

How about some smart content marketing distributed through a mega-channel like YouTube.

Notice that this content is absolutely outstanding.  They invested in this content to make sure it would get attention.  As you will see, this is not a half-assed attempt at content marketing.

You have to see this: [Continue reading]

Use This Formula To Calculate Brand Engagement On Your Website


How much of your website traffic is branded?  In other words, how many visitors to your website already knew you existed?  And, perhaps more importantly, how many didn't? If your spending big bucks on awareness campaigns both on and off-line, the … [Continue reading]

One Argument For Quantity in Content Marketing


Gravity is a function of mass. To be more precise: Gravity is the means by which objects with mass attract one another. The sun has a mass that is 330,000 times the mass of the Earth. The sun is a gravitational monster!  The gravity of the … [Continue reading]

A Time-Tested Marketing Trick That May Make You Feel Like A Dummy

In 1950, the short-lived comedy sitcom The Hank McCune Show introduced the American TV audience to “canned laughter.” Most television viewers would describe “canned laughter” or “laugh tracks” as phony and obvious.  But despite the scorn of TV … [Continue reading]

Print and Steal This Headline Swipe File But Use It For Good, Not Evil


Every business owner that is working in the "digital age" should have a Headline Swipe File. I break out this document when I am writing: An article title A headline for a sales page An email subject line A name of a presentation A … [Continue reading]

Why D.I.S. is Crucial to your Content Marketing Strategy


The shift in marketing dollars from traditional advertising mediums to the emerging mediums available to us via the Internet has more to do with the consumers behavior than the seller. Many businesses today are holding onto the hopes that this is … [Continue reading]