Use This Formula To Calculate Brand Engagement On Your Website

May 22, 2013 By Leave a Comment

How much of your website traffic is branded?  In other words, how many visitors to your website already knew you existed?  And, perhaps more importantly, how many didn’t? If your spending big bucks on awareness campaigns both on and off-line, the effect will be measurable in your website analytics.

You just need to know where to look.

How To Calculate Brand Engagement

To calculate the effect your branding efforts are having on your website traffic we will use a Key Performance Indicator (KPI) called Percent Brand Engagement. Here’s the formula:

branded search visits + direct visits / all search visits + direct visits

First, a few definitions:

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One Argument For Quantity in Content Marketing

February 7, 2013 By 3 Comments

Gravity is a function of mass.

To be more precise:

Gravity is the means by which objects with mass attract one another.

The sun has a mass that is 330,000 times the mass of the Earth.

The sun is a gravitational monster!  The gravity of the sun is so powerful that other objects of massive gravity, such as the Earth, are attracted to it and surround it.

We call it orbit.

Becoming The Center Of Your Solar System

The goal of all things marketing is to get more sales.

Good marketing creates something that members of the target market will pay attention to.  Buy into.  Gather around.

Savvy internet marketers know that this means creating mass and therefore gravity.

Creating mass on the Internet is about creating content.  Have you ever noticed that the same websites come up in the Google search results again and again?

  • Wikipedia
  • YouTube
  • CNN
  • HowStuffWorks

Here’s why:

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A Time-Tested Marketing Trick That May Make You Feel Like A Dummy

February 7, 2013 By Leave a Comment

In 1950, the short-lived comedy sitcom The Hank McCune Show introduced the American TV audience to “canned laughter.” Most television viewers would describe “canned laughter” or “laugh tracks” as phony and obvious.  But despite the … [Continue reading]

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Print and Steal This Headline Swipe File But Use It For Good, Not Evil

February 5, 2013 By 5 Comments
file

Every business owner that is working in the "digital age" should have a Headline Swipe File. I break out this document when I am writing: An article title A headline for a sales page An email subject line A name of a presentation A … [Continue reading]

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Why D.I.S. is Crucial to your Content Marketing Strategy

February 4, 2013 By Leave a Comment
dis

The shift in marketing dollars from traditional advertising mediums to the emerging mediums available to us via the Internet has more to do with the consumers behavior than the seller. Many businesses today are holding onto the hopes that this is … [Continue reading]

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