About this blog
This blog is located at the intersection of content marketing and analytics.
Other topics that are discussed:
- Conversion Testing
- Search (SEO)
- Social Media
About Russ Henneberry (Business)
I built a website in 2004 and I was hooked.
I believe the #1 opportunity in digital marketing lies in testing and analytics.
I worked as an in-house SEO while getting my MBA from 2005 to 2007. I then went to work supervising SEO for a team of developers at Network Solutions.
From 2009 to early 2013 I provided Internet marketing and execution for small to mid sized businesses. I managed the content strategy for a software company called Crazy Egg. My role was to create, promote and measure content that drives sales.
Today, I am Content Strategist for Salesforce. I analyze and measure the effectiveness of our blog posts, ebooks, webinars and other content.
I jump out of bed every morning because I love what I do. I love building content, combing through data and selling products and services through content marketing. I love the challenge.
About Russ Henneberry (Personal)
You are a nosey one, eh?
Well, alright. Here’s my personal story.
I am happily married with two children — a 4 year old girl and a 7 year old boy.
I live in Saint Louis, Missouri.
I love to watch sports and do anything outdoors in my spare time. I love to BBQ (smoke) food and I can neither confirm nor deny that I like cartoons more than the kids.
If you want to get in touch — email or call me.