About

About this blog

This blog is located at the intersection of content marketing and analytics.

Other topics that are discussed:

• Conversion Testing
• Search (SEO)
• Social Media

About Russ Henneberry (Business)

I built a website in 2004 and I was hooked.

Russ Henneberry

I cut my teeth in SEO and PPC. In 2009 I started reading books like Permission Marketing by Seth Godin and Joe Pulizzi’s Get Content, Get Customers. I’ve been a Content Marketing convert ever since.

I believe the #1 opportunity in digital marketing lies in testing and analytics.

I worked as an in-house SEO while getting my MBA from 2005 to 2007.  I then went to work supervising SEO for a team of developers at Network Solutions.

From 2009 to early 2013 I provided Internet marketing and execution for small to mid sized businesses. I managed the content strategy for a software company called Crazy Egg.  My role was to create, promote and measure content that drives sales.

Today, I am Content Strategist for Salesforce.  I analyze and measure the effectiveness of our blog posts, ebooks, webinars and other content.

I jump out of bed every morning because I love what I do.  I love building content, combing through data and selling products and services through content marketing. I love the challenge.

About Russ Henneberry (Personal)

You are a nosey one, eh?

The Henneberry’s, Christmas 2012

Well, alright.  Here’s my personal story.  

I am happily married with two children — a 4 year old girl and a 7 year old boy.

I live in Saint Louis, Missouri.  

I love to watch sports and do anything outdoors in my spare time. I love to BBQ (smoke) food and I can neither confirm nor deny that I like cartoons more than the kids.

If you want to get in touch — email or call me.