About Russ Henneberry

I'm Russ. I'm a content marketing and analytics professional.

I'm currently the Director of Editorial for DigitalMarketer.com but I've worked in a content marketing and analytics capacity for companies like CrazyEgg, Salesforce.com and Network Solutions. I analyze, measure and improve content and social media marketing.Connect with Russ on Twitter .

Why School Cafeteria Food (And Your Content Marketing) Sucks

I can still remember the smell. Approaching the cafeteria during lunch break conjured mixed feelings.  Happy to be out of class.  Excited to hang out with friends.  Dreading the food. But school cafeteria food is destined to be bad. Here’s why…

You Have To See This: A Brilliant, Funny Example of Content Marketing

This October, MGM is doing a remake of the 1976 horror classic, Carrie. You remember Carrie, right?  The young and awkwardly shy girl with telekinetic powers that goes nuts on her prom night. So — how do you get some buzz going about the remake of a nearly 40 year old movie? How about some […]

Use This Formula To Calculate Brand Engagement On Your Website

How much of your website traffic is branded?  In other words, how many visitors to your website already knew you existed?  And, perhaps more importantly, how many didn’t? If your spending big bucks on awareness campaigns both on and off-line, the effect will be measurable in your website analytics. You just need to know where […]

One Argument For Quantity in Content Marketing

Gravity is a function of mass. To be more precise: Gravity is the means by which objects with mass attract one another. The sun has a mass that is 330,000 times the mass of the Earth. The sun is a gravitational monster!  The gravity of the sun is so powerful that other objects of massive […]

A Time-Tested Marketing Trick That May Make You Feel Like A Dummy

In 1950, the short-lived comedy sitcom The Hank McCune Show introduced the American TV audience to “canned laughter.” Most television viewers would describe “canned laughter” or “laugh tracks” as phony and obvious.  But despite the scorn of TV watchers and critics, the laugh track has been with us since its debut over 60 years ago. Here’s why:

Print and Steal This Headline Swipe File But Use It For Good, Not Evil

Every business owner that is working in the “digital age” should have a Headline Swipe File. I break out this document when I am writing: An article title A headline for a sales page An email subject line A name of a presentation A name of a video etc, etc And, I copy and paste […]

Why D.I.S. is Crucial to your Content Marketing Strategy

The shift in marketing dollars from traditional advertising mediums to the emerging mediums available to us via the Internet has more to do with the consumers behavior than the seller. Many businesses today are holding onto the hopes that this is all a fad, that this will all go away.  Then they can go back […]