I break out this document when I am writing:
- An article title
- A headline for a sales page
- An email subject line
- A name of a presentation
- A name of a video
- etc, etc
And, I copy and paste other people’s good headlines when I see them — hence the name “swipe file.”
The right headline, subject line, presentation title, etc can make a huge difference. Just be sure to deliver on the promise you make in your headline.
You can download and use my headline swipe file by clicking here.
Print the swipe file and read through the headlines — try to determine why each of them works. What psychological strings are they pulling that make people take action?