Print and Steal This Headline Swipe File But Use It For Good, Not Evil

fileEvery business owner that is working in the “digital age” should have a Headline Swipe File.

I break out this document when I am writing:

  • An article title
  • A headline for a sales page
  • An email subject line
  • A name of a presentation
  • A name of a video
  • etc, etc

And, I copy and paste other people’s good headlines when I see them — hence the name “swipe file.”

The right headline, subject line, presentation title, etc can make a huge difference.  Just be sure to deliver on the promise you make in your headline.

You can download and use my headline swipe file by clicking here.

Print the swipe file and read through the headlines — try to determine why each of them works.  What psychological strings are they pulling that make people take action?

Get new articles by email

Get content marketing and analytics articles (No charge)

About Russ Henneberry

Russ Henneberry is a freelance Content Strategist interested in content marketing, conversion and analytics. If he's not writing or digging through Google Analytics or SiteCatalyst, you'll find him on the lake with a fishing rod in his hand. Connect with Russ on Twitter .

Comments

  1. Thanks for the great swipe file Russ. I plan on getting a lot of use out of it.
    Aloha, Bob

  2. Hey Russ!

    I like the new look and feel of your blog. And the new domain name works great for combining content marketing and analytics.

    I’m looking forward to using your swipe file. I’ve got a new blog post that needs a great title.

    Best of luck!

    Aaron

  3. Awesome; looks like a great swipe file. Headlines are totally my weak point (I feel like) so it’ll come in handy.

    I like that you split the email and post headlines out into different categories. I’ve noticed that I often have to use a different subject line than the post title when emailing my list.

  4. Terence says:

    How do I get to this great swipe file? I see no hyperlink to download it.

    Help….

  5. Terence says:

    ………oops….

    Never mind.

  6. Great resource tool. Thanks for sharing.

  7. Hey, Russ.
    I’ve always tried to be a bit clever with my headlines. That tactic might work in The FT or Telegraph, but there’s an emotional pull on the heartstrings missing from double entendre that the swipe file captures perfectly.
    You’ve got no idea what a complete and utter [blank] I feel for not realising this before.
    Great article, great file, thanks.

  8. Thanks Russ

    Just signed up to your newsletter and downloaded this swipe file.

    These both look like excellent resources so thank you :-)

    Cheers!

    Loz

  9. Awesome, going to give some of these a shot in my next test. Thanks!

Speak Your Mind

*