You remember Carrie, right? The young and awkwardly shy girl with telekinetic powers that goes nuts on her prom night.
So — how do you get some buzz going about the remake of a nearly 40 year old movie?
How about some smart content marketing distributed through a mega-channel like YouTube.
Notice that this content is absolutely outstanding. They invested in this content to make sure it would get attention. As you will see, this is not a half-assed attempt at content marketing.
You have to see this: