You Have To See This: A Brilliant, Funny Example of Content Marketing

carrieThis October, MGM is doing a remake of the 1976 horror classic, Carrie.

You remember Carrie, right?  The young and awkwardly shy girl with telekinetic powers that goes nuts on her prom night.

So — how do you get some buzz going about the remake of a nearly 40 year old movie?

How about some smart content marketing distributed through a mega-channel like YouTube.

Notice that this content is absolutely outstanding.  They invested in this content to make sure it would get attention.  As you will see, this is not a half-assed attempt at content marketing.

You have to see this:

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About Russ Henneberry

I'm Russ. I'm a content marketing and analytics professional.

I'm currently the Director of Editorial for but I've worked in a content marketing and analytics capacity for companies like CrazyEgg, and Network Solutions. I analyze, measure and improve content and social media marketing.Connect with Russ on Twitter .


  1. Whoa… Now that’s how you clear a room of non-believers! That is some cool content.

  2. LOL

  3. Love it—the looks on the people’s faces are priceless! They must have had a blast making this.
    Thanks for sharing :-)

  4. Soooooo funny! And such good marketing.

  5. I laughed so hard I cried! Great prank marketing!

  6. Ha ha… it IS SO FUNNY and well done!

  7. Sissy Spacek could not do THAT! Very cool post Russ. The reactions were unbelievable! Thanks for the post!

  8. Great effects. Always a sucker for those. Nothing like putting it into perspective in front of a live audience for individual interpretation. Now I may just have to go see the movie…alone most likely.

    Thanks for sharing!