You Have To See This: A Brilliant, Funny Example of Content Marketing

carrieThis October, MGM is doing a remake of the 1976 horror classic, Carrie.

You remember Carrie, right?  The young and awkwardly shy girl with telekinetic powers that goes nuts on her prom night.

So — how do you get some buzz going about the remake of a nearly 40 year old movie?

How about some smart content marketing distributed through a mega-channel like YouTube.

Notice that this content is absolutely outstanding.  They invested in this content to make sure it would get attention.  As you will see, this is not a half-assed attempt at content marketing.

You have to see this:

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About Russ Henneberry

Russ Henneberry is a freelance Content Strategist interested in content marketing, conversion and analytics. If he's not writing or digging through Google Analytics or SiteCatalyst, you'll find him on the lake with a fishing rod in his hand. Connect with Russ on Twitter .

Comments

  1. Whoa… Now that’s how you clear a room of non-believers! That is some cool content.

  2. Love it—the looks on the people’s faces are priceless! They must have had a blast making this.
    Thanks for sharing :-)

  3. I laughed so hard I cried! Great prank marketing!

  4. Sissy Spacek could not do THAT! Very cool post Russ. The reactions were unbelievable! Thanks for the post!

  5. Great effects. Always a sucker for those. Nothing like putting it into perspective in front of a live audience for individual interpretation. Now I may just have to go see the movie…alone most likely.

    Thanks for sharing!

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